What is Search engine optimization (SEO)?

The text below is an except from Wikopedia:

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Overview:

Search engine optimization (SEO) is a vital part of your online marketing strategy, especially if your intention is to do ecommerce or brand promotion. A correctly optimized webpage can bring a steady flow of potential customers to your website, but a poorly optimized webpage will not be found by those same potential customers. There are three main components of SEO: keyword density, submission to search engines and links to your site. We will try to give plain English explanations of each in this article.

Keyword density:

Keywords are the words a potential customer would type into the Google search box. These keyword’s, are often accompanied by a city or metropolitan area for that term. An example would be that a potential customer would type ‘pizza in Grand Rapids mi’, to find a pizza shop in the Grand Rapids area. The keywords in your website pages should target your expected customer base. Consider the following phrase:

‘Our pizza sauce is a great pizza sauce, known by pizza sauce lovers everywhere.’

While the above sentence may have good keyword density, it is horrible grammar and may convince potential customers to click away from your website. There is a fine line between keyword density and well written ad copy. Don’t get caught on the wrong side of that line.

PayPerClick and Adwords

PayPerClick is where you pay Google, Yahoo or another company to display your web advertising in a prominent place in their search system. You pay a fee each time a potential customer clicks on the link to your website. Fees range from $0.05 per click to $10.00 per click or more. In our humble opinion, PPC is an excellent way to build a Brand Name for a product or introduce a new product. Be cautioned that PPC is designed to make Google money for performing a service. Nothing will beat a well optimized website for driving potential customers to your website. If you need to introduce a new product or penetrate a very competitive market, a carefully planned PPC campaign that matches your overall marketing strategy is the way to move forward quickly.

Continue on to submitting to search engines

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